Picture this: You’re baking cookies. Initially, a basic recipe and ingredients work fine. But as your cookie demand grows, you realize you need better tools and more ingredients to keep up.
Similarly, MailerLite is a decent tool to begin with, but as your list expands, you might need powerful automation tools and advanced segmentation features to elevate your email marketing truly.
Many users seek MailerLite alternatives due to its complex automation, confusing segmentation, and high costs. As a result, you might need more features and flexibility, leading you to explore other options.
If you’re running a small business or managing an e-commerce store and looking to scale your business up this blog is for you.
It highlights the top-notch email marketing tools that serve as exceptional alternatives to MailerLite.
Excited to learn more? Let’s dive into the reasons behind the search for MailerLite alternatives.
What is MailerLite?
MailerLite is an email marketing platform designed for businesses and individuals who value ease of use. It offers user-friendly features like a drag-and-drop email editor, making it simple to create and perform professional-looking email campaigns without extensive design experience.
Key Features of MailerLite
- Drag-and-Drop Editor: MailerLite offers an easy-to-use marketing platform with a drag-and-drop email editor that requires no coding
- Email Automation: Automatically engage subscribers based on their behavior
- Subscriber Management: Organize email lists and send targeted campaigns efficiently
- Landing Pages: MailerLite lets you create a landing page to capture leads and sell products
- Signup Forms: You can invite people and increase the subscribers list from the web
- A/B Testing: Test subject lines and content variations to optimize the performance of your email campaigns
- Analytics and Reporting: Get valuable insights into your campaign effectiveness with their comprehensive analytics tools
- Integration Capabilities: Connect with other apps seamlessly for streamlined marketing efforts
MailerLite Alternatives: Quick Overview
| MailerLite Alternatives | Free Plan | Paid Plan (Starting Plan) | Best Feature | G2 Ratings(Out of 5) | Ease of Use |
| Brevo(Sendinblue) |  | $9/month(5000 emails) | Trigger-based and transactional emails | 4.6 | Easy |
| Moosend |  | $9/month(500 emails) | Create custom automation workflows | 4.6 | Moderate |
| FluentCRM | | $129/year (unlimited Emails and contacts) | Email marketing automation & CRM for WordPress | 4.6 | Easy |
| GetResponse | | $19/month(1000 emails) | Email marketing & automation | 4.3 | Easy |
| MailChimp | | $13/month(6000 emails) | Create personalized email marketing campaigns | 4.3 | Easy |
| SendPulse | | $8/month(unlimited emails) | Multi-channel marketing automation platform | 4.6 | Moderate |
| ActiveCampaign | | $8/ month(10000 emails) | Email marketing | 4.5 | Moderate |
| ConstantContact | | $12/month(5000 emails) | Email marketing campaign | 4.0 | Moderate |
| Mailjet | | $15/month(15000 emails) | create, send, and track email | 4..0 | Easy |
| SendGrid | | $15/month(1500 emails) | Email API and marketing campaign | 4.0 | Easy |
Why Should You Consider MailerLite Alternatives?
MailerLite is a good starting for beginners in email marketing. However, its simplicity can be limiting when you need advanced features for effective campaigns.
In easy terms, beginner-friendly email marketing systems no longer meet your needs.
This makes you search for alternatives to MailerLite. Additionally, MailerLite has some drawbacks, such as;
Limited Advanced Email Automation
MailerLite offers basic automation, like welcome emails and simple triggers, but it doesn’t support more complex actions based on detailed user behavior.
Restrictive Free Plan
The free plan is pretty basic. It lets you build emails and do some segmentation, but you need more if you’re looking to run regular, more sophisticated email campaigns.
Email Deliverability Rate
Getting your emails to land in the inbox rather than the spam folder is crucial. Some other tools have better deliverability rates, making your emails more likely to be seen.
If you are having a poor email deliverability rate then follow these guidelines to improve your email deliverability
High Cost
MailerLite’s basic plan costs $10 monthly, but prices rise quickly with more extensive email lists. For example, managing over 10,000 subscribers can cost around $800 per year on the basic plan, which allows only three users.
Template Limitation (Especially for Free Users)
If you’re on the free plan, you cannot access the newsletter and landing page templates. To use these or access the HTML editor, you’ll need to upgrade to the Advanced plan, which starts at $10/month for up to 500 subscribers.
Customer Support Issues
Effective customer support is crucial, especially when you face issues or need assistance. Some users have found MailerLite’s customer service unsatisfactory. Plus, live chat support isn’t available on the starter plan, making it hard to get immediate help.
Integration Capabilities
If you need your email marketing tool to work well with other software like CRM systems or social media platforms, MailerLite’s integrations are limited and pricey. Full integration features start at $20/month for just 500 subscribers. The alternate options offer more features for less.
10 MailerLite Alternatives (Including Free Options)
Alright then! Now it’s time to look for an email marketing tool similar to MailerLite but with better features, pricing, or other benefits. We’ve got you covered with a compiled list of the best alternatives for your consideration.
Let’s explore each one in more detail.
1. Brevo (SendinBlue) – Best for Email Marketing and Automation
Brevo (formerly SendinBlue) is an all-in-one marketing platform designed specifically for small and medium businesses, including e-commerce stores.
While MailerLite is a good starting point for email marketing, Brevo offers a more comprehensive toolset for businesses looking to scale their email marketing efforts.
Unlike MailerLite’s limited automation, Brevo boasts a powerful workflow builder for creating automated email sequences based on user behavior (e.g., abandoned carts, and website visits). This helps nurture leads and boost sales.
Brevo Features
- Drag-and-drop builder with pre-designed templates
- Advanced segmentation for targeted campaigns
- A/B testing to optimize email performance
- Powerful workflow builder for creating automated email sequences
- Autoresponders for welcome emails, abandoned cart reminders, and more
- Triggers based on various user actions and data points
- Target campaigns based on subscriber segments
- Manage contacts, track CRM interactions, and personalize marketing efforts (may require an additional plan)
Breevo: Pros and Cons
| Pros | Cons |
| Advanced Targeting & Segmentation capabilities | Complex Feature Learning Curve |
| Advanced automation capabilities | Higher costs for advanced features and large contact lists |
| CRM integration | Limited design customization options |
| Suitable for businesses of all sizes | Limited live chat support for free plan users |
Pricing & Free Plan
- The free plan offers an unlimited email list and sends up to 300 emails per day
- The paid plan starts at $9 for sending up to 5000 emails monthly. Also, it has a business and enterprise plan for the perfect fit for your business
When to Choose Brevo as a MailerLite Alternative?
Explore Brevo if you have a large email list but don’t require high sending frequency. Brevo excels in this scenario, offering affordable choices compared to MailerLite.
Additionally, Brevo provides valuable bonus features like CRM integration, SMS marketing capabilities, and live chat support, enhancing your marketing toolkit.
2. Moosend – Easiest Email Marketing Software
Moosend is a great alternative to MailerLite, offering easy-to-use drag-and-drop editors. However, Moosend stands out with its affordable pricing starting at $9/month, offering unlimited emails, automation, transactional emails, and landing pages.
Unique features include A/B testing for subject lines, adding countdown timers to emails, and commenting directly on designs.
Its simple automation builder and many templates for different types of email campaigns, like abandoned carts, upsell emails, and anniversary messages, make it a powerful tool for email marketing.
Moosend Features
- Affordable Pricing
- Add email countdown timers to create urgency in your emails
- Comment and give design feedback internally
- Free spam and design testing tool
- Intuitive automation builder with diverse templates
Moosend: Pros and Cons
| Pros | Cons |
| Affordable pricing with included pro features | No free plan |
| Quick and helpful customer support | Lacks CRM and limited third-party integrations. |
| Outstanding reporting capabilities | Average deliverability rates |
| Offers transactional email support | Limited automation compared to competitors |
Pricing & Free Plan
- Moosend has no free plan but it offers a 30-day free trial with all the core features
- The paid plan starts at $9/month and offers up to 500 contacts with unlimited email sent
When to Choose Moosend?
Choose Moosend if you need an affordable and flexible email marketing tool. It offers free spam and design testing, advanced automation features, and competitive pricing, making it a great choice for anyone seeking a budget-friendly solution with useful features.
3. FluentCRM – Best Alternative of Marketing Automation For WordPress
FluentCRM, a WordPress plugin, efficiently manages email marketing automation and CRM. With a user base of over 40K+ small to medium businesses worldwide, it’s a trusted solution for WordPress users.
You can easily handle your leads, manage customers, run email campaigns, send automated emails, track learners and affiliates, and monitor user activity — all within your WordPress dashboard!
The best part? No need to switch between different platforms.
FluentCRM Features
- Runs email campaigns effortlessly
- Automate your marketing workflows
- Organize and segment contacts seamlessly
- Manage customer relationships management (CRMs)effectively
- Set up automated email sequences
- Track user behavior and engagement
- Personalize emails for each recipient
- A/B testing for campaigns
- Get detailed analytics
- Integrate with WooCommerce
- Easily connect with other tools by using webhooks and API
FluentCRM: Pros and Cons
| Pros | Cons |
| Seamless integration with WordPress | No mobile app support |
| Advanced features for email marketing and CRM | Requires tech knowledge for advanced customization |
| Easy to use and navigate | Limited advanced automation |
| Self-hosted, providing data control and security | No automation template |
| Affordable pricing plans | No email template |
Pricing & Free Plans
- FluentCRM has a free version to try before switching to premium plans
- It has affordable yearly plans starting at $129 for 1 site, $249 for 5 sites, and $499 for 50 site licenses. You can choose according to your business needs.
When to Choose FluentCRM?
If you’re looking for a reliable and self-hosted email automation tool for your WordPress site, consider FluentCRM. It’s perfect for small to medium businesses aiming to manage leads, email campaigns, and customer relationships directly from their WordPress dashboard.
It’s packed with all the essential email automation and CRM features, making it a go-to solution for every WordPress user.
4. GetResponse – Easier Email Marketing & Automation Solution
GetResponse is perfect for businesses that need more than just email marketing. Its unique features, like a landing page builder, webinar hosting, and email newsletter tools, make it a solid alternative to MailerLite.
The dashboard is simple, packed with features, and easy for beginners and pros. However, businesses might face issues with deliverability rates and limited automation capabilities on lower plans.
GetResponse Features
- Webinar hosting (a unique option among email services)
- Easy-to-use interface, no steep learning curve
- Drag-and-drop email builder for customization
- Pre-built automation for various campaigns
- Balances complexity with simplicity
- AI-powered content generation for faster content creation and better open rates
GetResponse: Pros and Cons
| Pros | Cons |
| Simplified visual automation builder | Limited automation on basic plans |
| Seamlessly integrated CRM & webinar hosting capabilities | Lacking email deliverability |
| Streamlined integrations with leading e-commerce platforms | Phone support absence |
Pricing & Free Plans
- You can try their premium features free of charge for 30 days. But no free plan is available.
- The paid plan starts at $19 per month with 1000 contacts and unlimited email send
When to Choose GetResponse?
GetResponse is perfect for small and medium-sized businesses focused on sales. It’s a complete marketing tool with advanced automation, sales funnel features, CRM, and integrated webinars. You get a lot of value with all these features combined.
5. Mailchimp – Best Marketing, Automation & Email Platform
If you’re having issues with MailerLite’s popups and forms, consider Mailchimp. It’s a good alternative known for its versatility and user-friendly interface.
This well-known email marketing tool is MailerLite’s main competitor. Both are known for being easy-to-use marketing platforms for small and medium-sized businesses.
MailChimp has some advantages. It provides more automation options than MailerLite, including advanced e-commerce flows.
Additionally, its reporting features are more extensive, allowing you to track social media activity, which MailerLite doesn’t offer.
Mailchimp Features
- Ready-to-use templates and email builder
- Customizable multi-step workflows
- Integration with API and SMTP for sending and tracking transactional emails
- Live email analytics for monitoring campaign performance in real-time
- Automated marketing features for streamlining your marketing efforts
Mailchimp: Pros and Cons
| Pros | Cons |
| Easy-to-use template editor | Expensive for businesses with large email lists |
| Wide range of integration options | High-cost subscription plans |
| Effective segmentation and automation features | No email scheduling on the free plan |
Pricing & Free Plans
- A free plan is available with a sending limit of up to 1000 emails
- Paid plans start at $20 per month for up to 500 subscribers and sending 5000 emails
When to Choose Mailchimp?
If you prioritize extensive integration options and in-depth reporting capabilities, MailChimp is the ideal solution to meet your needs. Its comprehensive suite of features ensures you have the necessary tools to optimize your marketing efforts effectively.
6. SendPulse – Best Alternative for Multi-Channel Marketing Automation Solution
SendPulse provides a full marketing package, including budget-friendly email marketing tools for creating eye-catching branded emails. Its built-in spam checker helps improve email delivery rates by avoiding blacklists.
Also, SendPulse goes beyond email marketing with a chatbot builder, CRM, and landing page builder. This enables multi-channel lead nurturing from the get-go.
SendPulse Features
- Automation building tool
- Chatbots and web push alerts
- Free CRM functionality
- Built-in spam checker
SendPulse: Pros and Cons
| Pros | Cons |
| Advanced automation features | Limited customer support options |
| User-friendly interface | Occasional delays in email delivery |
| Comprehensive free plan with a generous feature | Limited customization options for templates |
Pricing & Free Plans
- SendPlus offers free plans you can send up to 5000 emails to 500 contacts with all of the core features you need to get started
- The paid plan starts at $8 for 500 contacts with unlimited emails
When to Choose GetResponse?
Opt for SendPulse if you want the advanced features of expensive email marketing tools without the high cost. It’s flexible and grows with your business, making it perfect for ambitious goals.
7. ActiveCampaign – Better Alternative for Effortless Email & Marketing Automation
If MailerLite’s automations feel too basic, try ActiveCampaign. It allows you to automate responses based on your visitor’s behavior using advanced if/when/then logic.
We believe it’s one of the best platforms for marketing automation and contact segmentation. Also, it offers templates for every industry and situation, making it a strong alternative.
It’s ideal for businesses wanting to conduct targeted, data-driven campaigns and use data insights to nurture leads.
The CRM features greatly help sales teams by providing a unified view of customer interactions.
ActiveCampaign Features
- Integrated CRM capabilities
- Web form and landing page builders
- Top-tier marketing automation builder
- Connects with over 850 web apps
- Detailed analytics and reporting
- Dedicated customer support team
ActiveCampaign: Pros and Cons
| Pros | Cons |
| Advanced automation | Beginners might face complexity |
| Wide integration options | Limited design customization for email templates |
| In-depth analytics | Customer service varies on plans |
Pricing & Free Plans
- There is no free plan but 14 days free trials are available
- The paid plan starts at $8 for the first three months as a starter plan allows 1000 contacts and 10000 emails
When to Choose ActiveCampaign?
Choose ActiveCampaign when you need advanced automation capabilities and extensive integration options to optimize your lead generation process. It’s also a great choice for running a marketing agency looking for white-labeling features to enhance your branding.
8. Constant Contact – Digital and Email Marketing Platform
Constant Contact is a well-established and widely used email marketing platform known for its user-friendly features.
It offers a wide selection of pre-built email templates, an easy-to-use interface, and helpful analytics. It also integrates with multiple apps and consistently performs well in our deliverability testing.
Constant Contact Features
- Customer relationship management
- Social media marketing
- Subject line testing
- Integration with
- Advanced event management tool
- List building tool
- Drag-and-drop editor
Constant Contact: Pros and Cons
| Pros | Cons |
| Easy for beginners | Limited customizations |
| Updated email template editor | Expensive for large contact lists |
| Social media management tool | Outdated email templates |
| Built-in CRM system | No unlimited email sends |
Pricing & Free Plans
- No free plan is available but you can try the 14-day free trial
- The paid plan starts at $12 monthly, allowing 500 contacts and 5000 emails.
When to Choose Constant Contact?
Constant Contact costs more than MailerLite without offering significant added value. But choose Constant Contact if you frequently run events and need a platform to manage invitations and registrations alongside your email marketing efforts.
9. Mailjet – Email Delivery Service for Marketing and Developer Teams
Mailjet is designed for small teams that collaborate on email marketing. Its standout feature lets teams work together on emails in real-time.
With various features, including SMS marketing, Mailjet offers a versatile alternative to MailerLite. It is designed for small teams that collaborate on email marketing.
Although Mailjet is affordable initially, costs can increase if you need advanced features such as automation, A/B testing, and dynamic content.
Mailjet Features
- A/B testing
- Parse API
- SMTP relay
- AI copy generator
- Activity tracking
- Email validation
Mailjet: Pros and Cons
| Pros | Cons |
| User-friendly | Limited automation options |
| Team collaboration | List management isn’t intuitive |
| Affordable email service | – |
Pricing & Free Plans
- Mailjet free plan offers 6000 emails per month forever but 200 emails daily limits
- The paid plans offer 15000 emails per month with unlimited contacts
When to Choose Mailjet?
Mailjet is perfect for small teams, such as agencies, collaborating on email projects. It’s easy to use, especially for non-technical users with its no-code templates.
Additionally, it excels at sending transactional emails. If you value seamless integration, you’ll appreciate Mailjet’s wide connections with e-commerce, CRM, and social media platforms.
10. SendGrid – Best alternative for Email API and Email Marketing Campaigns
If you need reliable email marketing software with strong deliverability and useful integrations, consider SendGrid. It combines a user-friendly interface with a dedicated email API, making it a solid choice.
SendGrid offers an SMTP service, enabling you to send your emails through their servers rather than your own. This ensures reliable delivery, especially for large-scale sending.
SendGrid Features
- Automated email workflows
- Customizable signup forms
- Comprehensive email testing
- Tailored email design options
- Diverse pre-designed templates
- In-depth email performance analytics
- Reliable SMTP service
SendGrid: Pros and Cons
| Pros | Cons |
| Email API integration | Limited free plan |
| Scalable pricing | Focus on developers |
| Detailed reporting & analytics | – |
Pricing & Free Plans
- For marketers, SendGrid provides a free plan including storing 2000 contacts and sending up to 6000 emails.
- The paid plan starts at $15 monthly for 7000 contacts and sends up to 15000 emails. The Email API plan allows you to send up to 50,000 emails at $19.95 monthly.
When to Choose SendGrid?
Consider SendGrid instead of MailerLite if you’re running a tech company, SaaS platform, or marketing agency. It’s ideal for sending bulk emails, especially transactional ones, with reliable delivery.
It also integrates smoothly with other marketing tools. If you need advanced automation or prefer a simpler interface, you may want to explore other options.
It’s Time to Choose the Right Alternative to MailerLite
Well, we are done with the alternatives now it’s time for the final call. We have covered some amazing MailerLite alternatives with unique features and pricing plans.
It might be a tough ask for you when there are lots of alternatives. But we believe after completing the whole article you already know which is the best suit for your business.
And, if you’re a WordPress user, consider FluentCRM for powerful marketing automation and pair it with FluentSMTP to ensure email deliverability, remember that it’s totally free of cost.
Let’s make email marketing easier, reachable, and adjustable with all these MailerLite alternatives.